Branding Refresh
Ideation, Collaboration, Logo Design, Brand Audit, Brand Guidelines, Mock ups
Wheels of Hope is a non-profit located in Athens, GA dedicated to providing local disabled residents both a free ride and some much-needed companionship.
Along with a group of three other designers, and under the guidance of Matchstic's creative director Brit Blankenship, I contacted and interviewed the founder and head of Wheels of Hope to gather information, needs, and requirements.
We created a design brief together and created a full design refresh. We designed as if we were at an agency, presenting four different design solutions. This is mine.
The winged wheel represents the speed and freedom the brand brings to its clients.
